About this eBook

"Dark data" refers to all of the information that your business collects but fails to use. With less than 20% of captured data available for analysis, somewhere hidden in your company's dark data could be the secret to a shorter sales cycle, your ideal lead profile or the perfect dials-to-dollars ratio. This eBook takes a look at how dark data is created and how it can be brought to light.

Key Takeaways

  • How to measure unstructured sales activities
  • Defining a consistent sales process
  • Bridging data across key business systems