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About this eBook

Despite major investments companies are making in CRM, getting salespeople to adopt these tools is still a struggle. Using Groupon’s journey to CRM adoption as a template, this guide has everything you need to put your business on the path toward becoming a high-adoption organization.

What's Inside

  • What causes low adoption
  • The consequences of poor CRM usage
  • Ways to increase CRM adoption
  • The benefits of high usage