About this White Paper

While constructing a customized CRM from the ground-up is certainly possible, companies that are dead-set on taking this route may be in for a little more than they bargained for. This guide explores six common reasons businesses cite for building their own CRM solutions, and why buying makes more sense.

What's Covered

  • “Building a CRM is cheaper.”
  • “Our CRM should be unique.”
  • “Making a CRM responsive is easy.”
  • And More...