About this White Paper

You spent months selecting and implementing a new CRM, only to have it rejected by your sales reps. Why the backlash? What’s the resistance? And what can be done about it? This white paper digs into the thought process behind your reps’ protests and the features and functionality that you must demand from your CRM to be successful.

What's Covered

  • “It’s just one more tool for me to use.”
  • “I’d rather be calling leads.”
  • “It doesn’t help me sell more.”
  • And More...